How it all began...
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What do emus and quilting have in common? In 1996 I moved to Quitman, TX with the intent to raise emus. Instead I opened Stitchin’ Heaven Quilt Shop. I had a vision – a premier quilt shop appealing to ladies who loved to quilt and sew that offered the very best fabrics and supplies. I was quite the topic of conversation in Quitman when I opened this venture in a city with a population of only 1895. Most of the local residents did not know how the shop could survive and secretly whispered that I would be out of business within the year.
We did not go out of business. Rather, we were voted one of the Top Ten Quilt Shops in North America by American Patchwork & Quilting only 3 years later. We grew from 1000 square feet to 7200 square feet in our Quitman store. We have registered over 16,000 friends on our in-store mailing list and over 40,000 registered Internet friends. We offer the most beautiful fabrics in the marketplace today and host world renowned teachers including names like
Eleanor Burns, Marianne Fons, John Flynn, Marti Michell, Billie Lauder, Debbie Caffrey, Judy Neimeyer, Becky Goldsmith and a host of others. We built the Bunkhouse – a 2200 square foot log cabin designed especially for small group quilting retreats. We host Camp Quilt S’more where over 40 ladies can spend the weekend laughing, eating, and (oh yes) sewing! And, we support Susan G. Komen Breast Cancer Foundation, Children’s Miracle Foundation, the Hainesville Volunteer Fire Department, Project Linus, the American Cancer Society, the Quitman Pilot Club and many other charitable organizations.

Deb Luttrell, Owner
Stitchin' Heaven Quilt Shop
But, our business is not just about beautiful fabric and sewing machines and scissors. Our business is about people. It is about friend evangelists– people who meet others and tell them about this wonderful quilt shop in Quitman. It is about developing friendships like the ones we developed with Barbara Johnson and Beverly Wheeless and Sharon Newman before they left us to go to an even grander heaven! Our job is about inspiration, and belonging, and providing encouragement and applause.
The emus never made it to Quitman but quilting did. And it is there to stay!
Take a look at my sewing room...
~Stitchin' Heaven Core Values~
FRIEND PRIORITY
We make our friends our first priority. We do everything possible to keep them satisfied.
HONESTY
We believe that being truthful establishes lasting relationships and promotes positive communication.
INTEGRITY
We uphold the highest standards of conduct in dealing with our co-workers, our friends, and the community.
QUALITY
We provide the best caliber products and services available in the marketplace.
RESPECT
We know people feel valued when they are shown consideration. We believe each employee has the right to work in an environment of mutual respect.
RESPONSIBILITY
We believe employees, management, and the company as a whole is accountable for meeting goals.
TEAMWORK
We accomplish more together than any one person alone can. We encourage alliances between individuals and departments to keep the organization functioning well as a whole.
~Our Mission~
Stitchin’ Heaven, your local quilt shop, provides outstanding service, education, and products to inspire creativity with confidence to our friends worldwide. Stitchin’ Heaven is truly “A Quilter’s Paradise”.











